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Research papers

The future is hybrid

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques...

Catalogue: Qualitative 2008: Consumer Choice
Author: Chris Forrest
November 20, 2008
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Citation

Forrest, C. (2008a, November 20). The future is hybrid. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-future-is-hybrid